Archive for September, 2009

Marketing in Counselling: Tips for a Successful Practice

Tuesday, September 29th, 2009

Professionals in the health and allied industries, including doctors, nurses, psychologists, counsellors, social workers, etc, often work from their own self-employed businesses. In Australia, a considerable section of the industry is self-employed, whilst many other professional counsellors who have not yet become their own bosses, aspire to do so.

In this article, we discuss one the most critical aspects of starting and perpetuating a business: marketing. You will learn how counsellors can gain exposure and build a positive image for their business, whilst developing a good client base – despite their theoretical orientation or experience with self-employment. We hope many of our readers will find this particularly useful to achieve their own business (and personal) New Year resolutions!

Marketing and Counselling

We begin with a basic question: what constitutes marketing? Many counsellors and small to medium business owners believe marketing is simply advertising. This is a HUGE error. Marketing is so much more than just your advertising. Advertising is simply one method, medium or process by which to communicate your product or service to prospective clients.

Marketing however encapsulates:

Strategy; mindset; planning; capital; branding; products and services; product packaging; positioning; pricing; business location; communication; market drivers; business models; innovation; distribution channels; policies and procedures; guarantees; relationship building; sales processes; goals and objectives; business philosophy; and more.

Marketing encapsulates everything that influences the CHOICES of your prospects and clients. And the choices of your prospects and clients relate to:

- their perception of your business, products and image;

- whether they purchase or not;

- whether they continue using or re-use your service;

- whether they refer your service;

- whether they pay;

- how much they are willing to pay;

- whether or not they endorse;

- and much more.

As you can see, there is a lot more to effective marketing than just running an ad. How effectively a company undertakes marketing is the primary determinant of its level of success. Marketing is WITHOUT DOUBT the most leveragable process in your business. It is also the most overlooked, and hence the reason for the majority of business failures. Being a qualified counsellor with great experience and a well-established practice won’t help unless people know about it!

Networking for Exposure

In the counselling industry, one of the most powerful ways to build your business image is networking. Counselling clients can be derived from varied sources, particularly community networks – it is very important that counsellors recognise that factor in order to get the appropriate exposure which their businesses require.

Following are some suggestions that can be helpful:

Talk to your family Doctor and let him or her know what you are planning (or about your recently established business) as you may have to make referrals to him/her. Many counsellors get referrals from Doctors and this is usually the result of establishing a meaningful trust relationship.

Likewise, discuss your plans with your family Pharmacist as he/she may also be able to help building your professional profile.

Talk to your local Naturopath/ Homoeopath/ Physiotherapist/ etc. and suggest an exchange of business cards. Explain that you would like to have someone specific to make referrals to and maybe he/she may care to reciprocate.

Contact Support Groups and Agencies in your area explaining the service that you offer. Maybe you can offer to help them out from time to time, even on a voluntary basis. Voluntary work is an excellent way to gain experience and create links with both the community and other professional in health care industries. You can offer your voluntary work in places such as hospitals, aged care facilities, community centres, etc.

One of the best ways to promote your business is by word of mouth, and one of the most effective ways to ensure that this happens is to run group activities such as Grief and Loss discussion groups.

Building Your Profile

As a counsellor, recognition of your knowledge, experience, qualifications and competence are very important. How can you effectively build a positive profile within your prospects and current clients? That is a pertinent question in a counsellor’s career.

As we’ve cited previously, marketing activities such as networking and volunteering play a major role in building the counsellor’s profile. Primarily, it is a way for the counsellor to validate his/her skills and qualifications throughout working directly with clients and other professionals. Secondarily, maintaining a meaningful trust relationship with other professionals and volunteering will help creating the image of a ‘contributor of the community’, which is a premise for building trust and rapport with prospective clients (a very important aspect of any counselling relationship).

Another effective strategy to build a professional profile is to educate others. Creating and distributing informational flyers, writing a newsletter or eZine, conducting workshops and attending discussion groups are all good examples of such activities. Through this process, counsellors position themselves as specialists in their area – thus, attracting prospective clients. The cited activities are also useful for professional development and efficient in keeping the counsellor up-to-date with industry developments, counselling theory and practice.

Improving Marketing through Delivery

A very common way service professionals achieve a differential position in the market is the interesting – and potentially risky – art of over-delivering (and under-promising). But what exactly is over-delivering? Over-delivering is providing a level of service over and above that expected or anticipated for the service provided.

Over-delivery is providing a level of service beyond what you’ve promised your client in your marketing message. An example of service over-delivery would be to provide your client with a surprise complimentary gift after the first session. The gift may be in the form of a tele-coaching session, a seminar, a book, or perhaps a voucher to the movies or a massage session.

Many astute counsellors actually provide services of other business professionals in order to provide their over-delivery. For example, in the case of a free massage above, you may be able to do a deal with a health spa that is willing to provide a complimentary session to your clients in the anticipation that your client will continue to use their service in the future. This type of arrangement is a powerful win to all parties – You are able to provide your client with an added benefit, the health spa gets a potential long term client for low cost, and your client gets a free massage.

The intention of service over-delivery is to build goodwill with your clients. It’s intended that this goodwill will translate into business benefits for you. Those benefits may be longer client contracts, increased referral and stronger product endorsement.

Generally your perceived gain from over-delivering your service would be greater than your cost to provide the additional benefit to your client. (In the above example your cost is actually zero). Clearly it’s very important that you take into consideration the cost of over-delivery in your financial planning. When engaging in this process, you must be aware of the cost/benefit relationship that will arise from it, ensuring that for every cost involved, there is a mutual benefit.

However, every investment requires a systematic approach in order to be successful – and over-delivering is not different. You’ll need to establish goals in order to measure the outcomes of your efforts, and also to avoid having financial problems due to an ill planned promotion. You can include the following points in your over-delivery strategy:

Establish primary objectives

List each advantage of over-delivering in a priority order. Referrals, networking and partnership possibilities are all reasons for this type of promotion. Your primary objectives will also be parallel to your current position in the market: whether you have just started your business, included a new service, found a new niche, etc.

Find a target market

The main objective of over-delivering is to provide more satisfaction to customers. For this reason, look for groups that can offer a great deal of options for your business, such as networking possibilities. Once you’ve established the right target, you’ll be able to refine your promotion and possibly calculate the most likely outcomes of each interaction.

Choose your gift

Now that you’ve decided what your target market is, you need to decide on what you are going to offer. You may provide extra services of your own, or negotiate with a local service provider to exchange vouchers for referrals. There are many options to choose from, but the most important thing is to ensure that whatever the gift is, it will have some value to the client.

Create protocols

You are going to face a constant trade-off between the amount of extra time you are going to spend with ‘give-aways’ and how much you can actually spend. Creating protocols will help you to balance this equation and ensure you’ll neither go too far on over-delivering, nor too low. It will also give you enough flexibility to deal with various opportunities that may arise throughout the process.

It is important for the counsellor to realize that marketing is an ongoing process – and to ensure that the service delivered is of the highest possible quality. With the appropriate training, the passion to help people and the dedication to get a business practice on its way – your career is likely to become a success!

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The Prevalence of Mental Health Disorders, Emotional and Behavioral Disorders and Mental Illness in Children

Friday, September 25th, 2009

Mental health disorders and mental illnesses affect a greater number of children and juveniles than many people are aware of. These emotional and behavioral disorders can have profound negative effects on the growth and development of children, especially when they go unnoticed and untreated. A greater proportion of children and youth in the child welfare and juvenile justice systems have mental health problems than children and youth in the general population.

-50% of children and youth in the child welfare system have mental health problems.
-67% to 70% of youth in the juvenile justice system have a diagnosable mental health disorder.

Prevalence Estimates of Mental, Emotional and Behavioral Disorders In Young People

DISORDER                                            PERCENTAGE OF YOUNG PEOPLE AFFECTED

Learning D/O:                                                                5%
Substance use / addiction disorder:                                  10.3%
CD:                                                                              3.5%
ODD:                                                                            2.8%
ADHD:                                                                           4.5%
Anxiety Disorders (various):                                             8%
Unipolar Disorder:                                                           5.2%
One or more disorders:                                                   17%

(D/O = Disorder; CD = Conduct Disorder; ODD = Oppositional Defiant Disorder; ADHD = Attention Deficit Hyperactivity Disorder Source: Preventing Mental, Emotional and Behavioral Disorders Among Young People, 2009. National Research Council and Institute of Medicine, of the National Academies.)

Early Detection and Intervention are Critical

The onset of major mental illness may occur as early as 7 to 11 years old.
-Research supported by the National Institute of Mental Health indicates that half of adults with MEB disorders were first diagnosed by age 14 and three fourths were diagnosed by age 24. Â
-Factors that predict mental health problems can be identified in the early years, with children and youth from low-income  households at increased risk for mental health problems. Â

Age at Onset of First Symptom of Full Psychiatric Disorder, by Age 21

DISORDER                        AVG. AGE OF FIRST SYMPTOM            AVG. AGE OF FIRST DIAGNOSIS

ADHD:                                            Age 5                                                 Age 5
ODD:                                              Age 5                                                 Age 10
CD:                                                Age 6                                                 Age 11
Anxiety Disorders (Various):              Age 7                                                 Age 8
Depression:                                     Age 12                                               Age 15
Substance Abuse:                             Age 14                                               Age 15
Substance Dependence:                    Age 16                                               Age 17
Any Psychiatric Diagnosis:                  Age 9                                                 Age 11

(Source: Preventing Mental, Emotional and Behavioral Disorders Among Young People, 2009. National Research Council and Institute of Medicine, of the National Academies)

Obstacles to Access and Quality in Mental Healthcare

Several federal commissions and workgroups federal task forces have documented the need for improved and expanded mental health services for children and youth.

-It is estimated that less than 1 in 5 of these children receive the appropriate needed treatment Â
-Only 15% of youths who had difficulties had parents that actively talked to a health care provider or school staff about their child?s emotional or behavioral difficulties. Â

There is not adequate financial support for quality services to prevent and treat mental health problems of children and youth. Many child mental health services are not covered by managed care payers. In 2007, 3.1 million youths, (12.5 percent of 12 to 17 year olds) received treatment or counseling for problems with behavior or emotional disturbances in specialty mental health settings (which include inpatient and outpatient care).

Effective Treatment and Prevention Exists

Clear windows of opportunity are available to prevent MEB disorders and related problems before they occur. An intervention before a disorder manifests itself is possible and offers the best opportunity to protect young people. Effective prevention includes strengthening families by targeting problems, strengthening individuals by building resilience and skills, preventing specific disorders by screening individuals at risk, promoting mental health in schools and promoting mental health through health care and community programs. The key to most approaches is to identify risks (biological, psychological and social factors) that may increase a child?s risk of MEB disorders.

Treatment And Diagnosis Of Mental Disorders In Children

Monday, September 21st, 2009

In the field of mental health the studies are necessarily done to provide the best treatments for the children with emotional and behavioral problems. In the development stage children are in a fast change and growth. The identification and the treatment of the mental disorders have to be viewed with these changes in mind.
There are few mental disorders in children that can be treated with medicines. There are a few problems that are serious and persistent and these mental disorders have to be treated by a medical practitioner. The brain disorders such as anxiety, depression and bipolar disorder begins after the childhood days.
Recent studies show that the brain disorders sets in some children in a very early stage. There is an assessment of around 1 in 10 children and adolescents in the United States suffer from mental disorders that are severe to cause some level of damage. The most studied, diagnosed and treated child onset disorder is attention deficit hyperactivity disorder.
Treatment of the children with mental disorders

The symptoms that are worrying the person whose child has some behavioral problems can ask questions and find out the reasons for the same. One should talk to the doctor for these reasons.
The development of each child varies and is different. Language, sensory processing and motor skills develop at the early childhood and also the ability to relate with their peer, parents and care takers. If your child has been troublesome and is displaying some changes in the behavior that are worrying the caretakers, then it’s advisable to discuss the problem with the child specialist. The stresses cause a change in behavior.
The problems that need attention are those which are severe, persistent and have a disturbing effect in the day to day activities. If there are problems relating to the changes in appetite or sleep, social withdrawal, or fearfulness, signs such as the sadness or tearfulness, self destructing nature, bed wetting etc.
Diagnosis of mental disorders

A complete check up and examination of your child is a must. Discuss the behavioral problems of the child. The specialists who can diagnosis the problem may include the psychiatrists, psychologists, social workers and behavioral therapists.
The signs and symptoms are observed and thus, this helps in identifying the disorders. The doctor will observe the child’s development level, social and physical environment and also consider the reports from parents and the caretakers.

Educational/school Psychology in the Pursuit of Human Well-being

Thursday, September 17th, 2009

Educational/School Psychology in the Pursuit of Human Well-Being

Introduction

Now we are living in the technological modern world. With the help of science and technology we have developed in all fields. India is a developing country. We have lot of human resources after China. But the literacy rate is very low when compared to other developed and developing countries in the world. India is a rich country, but Indians are poor. With the help of science and technology and by utilizing all sources in the proper way it is possible to India to become a developed country in the world. In the modern world people living with high tension. The student in schools and colleges are also living with high tension because of heavy competitions. It is necessary to introduce psychology as a general subject in all the classes both at school and college levels. Yoga and meditation is also necessary for each and every one in the world.

Definition of Education

Ø      Education is the learning of human souls to what is best, and making what is best out of them?

–        John Ruskin

Ø      Education is a weapon, whose effect depends on who holds it is his hands and at whom it is aimed.

– Joseph Stalin

The word education is derived from the Latin educare, meaning “to raise”, “to bring up”, “to train”, “to rear”. Education means the gradual process of acquiring knowledge. Education is a preparation for life. Education is also defined as the profession of teaching (especially at a school or college or university).

Importance of Education

India is a union comprised of twenty eight states and seven Territories. The Constitution provides directives regarding the development of education throughout the country. The areas in which the respective central and state governments have domain have been identified in the Constitution as the central list, state list and concurrent list. Until the late 1970s, school education had been on the state list, which meant that states had the final say in the management of their respective school systems. However, in 1976, education was transferred to the concurrent list through a constitutional amendment, the objective being to promote meaningful educational partnerships between the central and state governments. Today, the central government establishes broad education policies for school curricula development and management practices. These serve as guidelines for the states.

Generally, at the start of a very young age, children learn to develop and use their mental, moral and physical powers, which they acquire through various types of education. Education is commonly referred to as the process of learning and obtaining knowledge at school, in a form of formal education. However, the process of education does not only start when a child first attends school. Education begins at home. One does not only acquire knowledge from a teacher; one can learn and receive knowledge from a parent, family member and even an acquaintance. In almost all societies, attending school and receiving an education is extremely vital and necessary if one wants to achieve success.

Educational Psychology

Educational psychology is the study of how humans learn in educational settings, the effectiveness of educational interventions, the psychology of teaching, and the social psychology of schools as organizations. Although the terms “educational psychology” and “school psychology” are often used interchangeably, researchers and theorists are likely to be identified as educational psychologists, whereas practitioners in schools or school-related settings are identified as school psychologists. Educational psychology is concerned with the processes of educational attainment among the general population and sub-populations such as gifted children and those subject to specific disabilities

Educational psychology can in part be understood through its relationship with other disciplines. It is informed primarily by psychology, bearing a relationship to that discipline analogous to the relationship between medicine and biology. Educational psychology in turn informs a wide range of specialities within educational studies, including instructional design, educational technology, curriculum development, organizational learning, special education and classroom management. Educational psychology both draws from and contributes to cognitive science and the learning sciences. In universities, departments of educational psychology are usually housed within faculties of education, possibly accounting for the lack of representation of educational psychology content in introductory psychology textbooks.

Uses of Educational Psychology

For finding Individual differences and Disabilities

Each person has an individual profile of characteristics, abilities and challenges that result from learning and development. These manifest as individual differences in intelligence, creativity, cognitive style, motivation, and the capacity to process information, communicate, and relate to others. The most prevalent disabilities found among school age children are attention-deficit hyperactivity disorder (ADHD), learning disability, dyslexia, and speech disorder. Less common disabilities include mental retardation, hearing impairment, cerebral palsy, epilepsy, and blindness.

Although theories of intelligence have been discussed by philosophers since Plato, intelligence testing is an invention of educational psychology, and is coincident with the development of that discipline. Continuing debates about the nature of intelligence revolve on whether intelligence can be characterized by a single, scalar factor (Spearman’s general intelligence), multiple factors (as in Sternberg’s triarchic theory of intelligence and Gardner’s theory of multiple intelligences), or whether it can be measured at all. In practice, standardized instruments such as the Stanford-Binet IQ test and the WISC are widely used in economically developed countries to identify children in need of individualized educational treatment. Children classified as gifted are often provided with accelerated or enriched programs. Children with identified deficits may be provided with enhanced education in specific skills such as phonological awareness.

For Social, Moral and Cognitive Developemnt

To understand the characteristics of learners in childhood, adolescence, adulthood, and old age, educational psychology develops and applies theories of human development. Often cast as stages through which people pass as they mature, developmental theories describe changes in mental abilities (cognition), social roles, moral reasoning, and beliefs about the nature of knowledge.

For example, educational psychologists have researched the instructional applicability of Jean Piaget’s theory of development, according to which children mature through four stages of cognitive capability. Piaget hypothesized that children are not capable of abstract logical thought until they are older than about 11 years, and therefore younger children need to be taught using concrete objects and examples. Researchers have found that transitions, such as from concrete to abstract logical thought, do not occur at the same time in all domains. A child may be able to think abstractly about mathematics, but remain limited to concrete thought when reasoning about human relationships. Perhaps Piaget’s most enduring contribution is his insight that people actively construct their understanding through a self-regulatory process.

Piaget proposed a developmental theory of moral reasoning in which children progress from a naive understanding of morality based on behavior and outcomes to a more advanced understanding based on intentions. Piaget’s views of moral development were elaborated by Kohlberg into a stage theory of moral development. There is evidence that the moral reasoning described in stage theories is not sufficient to account for moral behavior. For example, other factors such as modeling (as described by the social cognitive theory of morality) are required to explain bullying.

Developmental theories are sometimes presented not as shifts between qualitatively different stages, but as gradual increments on separate dimensions. Development of epistemological beliefs (beliefs about knowledge) have been described in terms of gradual changes in people’s belief in: certainty and permanence of knowledge, fixedness of ability, and credibility of authorities such as teachers and experts. People develop more sophisticated beliefs about knowledge as they gain in education and maturity.

Psychology and Teacher

Teacher is a national builder. He has a power to change the world through education. According to our Indians teacher is a third god. Teacher plays a prominet role in the development of society. Educational Psychology is a main subject in  teacher education at D.Ed., B.Ed., and M.Ed. levels. It is necessary for each and every teacher to know about psychology. Becausse it is necessary to know the behaviour of the students in the class. Teacher has different roles  like father, advisor, councellor, administrator and well wisher. The future of any country is in the hands of teachers. So it is necessary to give importance for teacher education. So our government introduced psychology subject in teacher education curriculum.

After undergoing the course, the student teacher

1)      Explains psychology and its relationship with Education.

2)      Classifies different branches of psychology and explains their significance.

3)      Explains the importance of heredity and environment and its influences in educational process.

4)      Explains the different aspects of the development of the child.

5)      Explains the growth and human beings and their behaviour.

6)      Describes the individual aspects of the development of the child.

7)      Explains the primary needs of the children.

8)      Explains the secondary needs of the children.

9)      Explains the theories of learning and the factors influencing learning.

10)  Explains the concept of socialization.

11)  Explains the different types of learning.

12)  Understands the concept of motivation and the steps to be taken to motivate the children.

13)  Explains attention and its uses.

14)  Develops skill of observation, listening, responding and understanding.

15)  Describes memory, remembering and forgetting and identifies conditions of good memory.

16)  Describes the effects of different methods used for learning process.

17)  Explains thinking process and its uses-perception, conception, apperception for different ages.

18)  Explains the role of creativity and its development.

19)  Explains the meaning of intelligence and understands the changing concept of intelligence.

20)  Enhances personality development of pupils.

21)  Describes the mental hygiene and mental health.

22)  Understands exceptional children and their significance.

23)  Practices guidance and counseling for school pupils.

Conclusion

Educational psychology is an application of the principles of psychology for effective learning and modification of behaviour on desirable dimensions.  Knowledge of educational psychology makes a teacher effective in motivating the pupils in their learning.  In short it is an inseparable part of strategy in education. Education gives knowledge, wealth and health. Education is a solution for all types of problems in the society. Through education only it is possible overall development of a person in the society. Through education it is easy to know about behavour of the students and persons in the society with the help of psychology. So it is necessary to study psychology all persons in the society in the modern world. Educational Psychology helps the overall development of the student.

References

1. Educational psychology a cognitive view by Asubel, D.P.

2..Element of educational psychology by Bhatia, H.R.

3. Psychology applied to teaching by Bichler, R.F.

4. Educational psychology by Cole, E.C. and Bruce, W.F.

5. http:/ www.google.com

*****

Why You Should Choose a Psychologist for a Counselor-From Marengo and Dundee, IL

Sunday, September 13th, 2009

The clinical psychologist is a highly trained professional who specializes in the diagnosis and treatment of problems in thinking, feeling and behavior. He or she has approximately 7 years of professional education in the areas of counseling, psychotherapy and diagnostic testing.
Consequently, the psychologist is the most highly trained mental health professional available; psychiatrists, mental health counselors and social workers typically have only 1 to 3 years of training exclusively in counseling, testing and psychotherapy.
Practice

The clinical psychologist uses his knowledge of biological, psychological, and social factors in treating you. He or she will conduct a comprehensive diagnostic examination and particular attention will be paid to the emotional, cognitive, educational, family and social components of your problem.
Your psychologist will then arrive at an assessment which is shared with you and at your request, with any other interested parties. He or she will then discuss a treatment plan and his or her recommendations with you.
An integrated treatment approach may involve individual, group or family psychotherapy; arrangement for medication; or consultation with other professionals. In addition, clinical psychologists are prepared and expected to act as a professional advocate for you. They also perform consultations in a variety of settings (schools, juvenile courts, social agencies etc.).
Training

Clinical psychological training usually consists of 2 years of upper division college training, an additional 4 years of graduate school and, at least 2 years of an approved internship-all, predominantly, in the science and practice of psychology. The interning psychologist then must pass a rigorous comprehensive examination to obtain a license to practice independently.
In the graduate training years, the psychologist achieves competence in the theory and practice of psychological testing, counseling and research. The graduate student acquires a thorough knowledge of normal emotional development, psychopathology, and counseling methods.
Special importance is given to disorders that require the use of counseling and psychotherapeutic techniques, such as marriage and family problems, attention deficit hyperactivity disorder (ADHD), mood disorders, depressive and anxiety disorders, drug dependency and delinquency problems(conduct disorder). The psychological trainee treats individuals and families in a variety of settings under supervision of the faculty. Also, consulting under supervision with physicians, other mental health professionals, schools, and community agencies can be another valuable part of their training.
Certification and Continuing Education

Having completed the psychological internship and successfully passing the licensing examination, the psychologist is considered qualified to diagnose and treat psychological and mental health conditions in patients of any age. He or she continues to study and learn about new advances by reading scientific literature and attending conferences; this new knowledge is then applied to continuing diagnostic, therapeutic, and consultative work.
Finding a Clinical Psychologist

Clinical psychologists can be found through local mental health associations, hospitals or medical centers, departments of psychology in universities and national organizations like the American Counseling Association and the American Psychological Association.