Today, the Walkman has been replaced by our new best friend: the portable digital music player, which is joined by a host of portable devices. Our staff now hardware is easily integrated with the Internet, connecting and sharing content with cameras, games, televisions, mobile coupons and thousands of applications. It seems that now a reality Kraftwerk’s vision about a century in which we would always connected, anywhere.

The impact of this important connection between content, services and networks either at home or elsewhere has put the focus on what is the potential of our beloved handhelds. And that potential is really just beginning.

In a recent report by Morgan Stanley is an interesting idea that states that we are entering the “fifth cycle computer, the mobile internet, calling attention to the high increase in consumption of content and applications to be occur.

This is clearly seen in mature mobile marketing where there is a high adoption of smartphones in conjunction with rates of access to mobile broadband becoming cheaper, so much so that some operators are beginning to open the debate to put the brakes on consumption unlimited mobile data.

In fact, if we look at conventional phone sales shows that they will be overtaken by smartphones in 2011, at least in the U.S.. And estimated global sales of 550 million mobile devices with GPS in 2012. In Spain, only in the first quarter of 2010 had sold 1.5 million smartphones, according to a study by consultancy IDC.

Much of this can be attributed to the launch of the first iPhone in 2007 and subsequent career in technology from other manufacturers trying to offer innovations around the device and improvement. Quick Google and its Android operating system are trying to storm the position of Apple, even threatening that so far is his holy place: the market for digital music distribution. What happens in the coming months deserves attention because certainly have to do with a movement in the world of mobile CRM communication.

In Japan, where it is undisputed that actually had its genesis the mobile internet service with the launch of NTT DoCoMo in 1999, the Apple device has not needed much time to take a prominent position, but you are still in fourth place behind other Japanese manufacturers.

When you join the capacity of these devices, and tablets that are rapidly emerging in its shadow, to offer a huge galaxy of content, services and personal networks, with the increasing trend in telecommunications companies to offer flat rates, is the column vertebral to understand why geo-based services are quickly becoming the biggest trend of the moment.

This has also joined the desire of the telcos to grow their average revenue per user and to develop the new battleground involving the 4G and whatever comes después.En essence, advertisers, marketing professionals, content creators, entrepreneurs , visitors or simply spectators attending the birth of a new communication context that links the real and virtual world in motion.

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